Bill Sengstacken has held senior-level marketing, communications, and branding positions at JBoss/Red Hat, Terracotta, Apple, Lancope, and Air2Web. In these roles, Bill devised strategic branding, messaging, and outreach programs to connect these firms with their target markets in cost effective manners.
An early adopter of the Internet in the marketing mix, Bill has developed strategic outreach programs which leverage traditional marketing tools with marketing automation solutions and customer relationship management systems.
Bill is a graduate of the University of South Carolina, a veteran of the South Carolina National Guard, and he is married to Kristin Oblander. Bill and Kristin reside in the Grant Park area of Atlanta.