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Jeff LoCastro

CEO/Founder: Neener

Jeff has founded 3 top-5 companies on 2 Continents in 3 Industries in both online and offline businesses. He was a member of initial executive team of the inventors of online social network: Classmates.com and was one of the first to extract innovative insight from a social network beyond simple demographics and advertising branding. His current fintech company is leading the way in alternative risk assessment by moving beyond simple “decisioning” and “target marketing” to a tool that, using social media exclusively, allows decisioning + applicant development and borrower conversions. Companies can finally fully integrate their social media strategy into their lending, risk, and marketing initiatives.