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Michele Weakley Cramer

Practice Lead, Carabiner Communications

A senior level strategic communications professional with over 20 years experience in business-to-business and business-to-consumer technology marketing and public relations. My core focus is on the intersection of content, messaging, marketing, communications, social media and lead to revenue strategies. Overarching priorities are to help and resonate with people, add value and demonstrate my passion and skills. Specializing in helping deserving CEOs and teams tell their unique and compelling stories, seize their position in their marketplaces, gain visibility and accelerate sales through creative, integrated communications strategies, forging successful relationships with industry influencers and driving revenues.I have had the extraordinary opportunity to help create and extend some of the largest tech brands in Silicon Valley, including Intuit, Symantec, Network Appliance (now NetApp), Nokia Mobile Phones as a core team member at leading-edge PR agencies. I also spent six years on the corporate side leading global communications for Internet Security Systems (ISS), now IBM. During my tenure, ISS grew rapidly to over 2,000 employees, I successfully launched over 12 products and services, established the company as a thought leader, led global agency teams and played an instrumental role in taking the company public. After my time at ISS, I joined ISS founder, Christopher Klaus, to lead marketing for Kaneva, a 3D virtual world platform and have now returned to my agency roots servicing clients at Carabiner Communications.